TrendWatch.com has released its annual list of consumer trends and opportunities for 2011. The list makes for interesting reading, with some obvious and some not to obvious entries. Urbanomics is a new one for me! Many of these concepts have been around for a while so it looks as though 2011 will be the year they break through to the masses. The list is:
1. Random acts of kindness
2. Urbanomics
3. Pricing pandemonium
4. Made for China (if not BRIC)
5. Online status symbols
6. Wellthy
7. Social-lites and Twinsumers
8. Emerging generosity
9. Planned spontaneity
10. Eco superior
11. Owner-less
Many of these have got me thinking about how Packt can incorporate them into its marketing and some have chimed with our current strategy.
I've experimented with the ideas behind pricing pandemonium and these have worked well for us. We plan to launch our first site-wide flash sales later in the first half of the year.
When Packt launched in 2004 it incorporated the concepts discussed in number eight, emerging generosity. The company gives a percentage of its sales of Open Source books to the Open Source project that it was written on. Up until the end of 2010, Packt has given close to $250,000 to Open Source projects through this scheme and it annual Open Source Awards.
Read the full report here: http://trendwatching.com/briefing/
1. Random acts of kindness
2. Urbanomics
3. Pricing pandemonium
4. Made for China (if not BRIC)
5. Online status symbols
6. Wellthy
7. Social-lites and Twinsumers
8. Emerging generosity
9. Planned spontaneity
10. Eco superior
11. Owner-less
Many of these have got me thinking about how Packt can incorporate them into its marketing and some have chimed with our current strategy.
I've experimented with the ideas behind pricing pandemonium and these have worked well for us. We plan to launch our first site-wide flash sales later in the first half of the year.
When Packt launched in 2004 it incorporated the concepts discussed in number eight, emerging generosity. The company gives a percentage of its sales of Open Source books to the Open Source project that it was written on. Up until the end of 2010, Packt has given close to $250,000 to Open Source projects through this scheme and it annual Open Source Awards.
Read the full report here: http://trendwatching.com/briefing/
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