Monday, 6 June 2011

McDonald's interactive billboard campaign

McDonald's isn't the first name on my lips when I think about innovative digital campaigns. However their creative ad agency DDB has come up trumps for them with an interactive billboard that enables passers by to play a game controlled by their smart phone and without downloading an app. Winners get a McDonald's voucher.

Full story and video on The Next Web.

It turns out that this isn't the first time McDonald's has gone creative with a traditional billboard, with this one launched in 2010:

Customer engagement, advertising and innovation all in one campaign - you have to take your hat off to them.

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