Tuesday, 6 December 2011

Consumer trends for 2012

Every year, Trendwatching.com releases its list of 12 crucial consumer trends for the forthcoming year. These are creative and innovative ideas for brands to market and engage with its consumers.

The top 12 for 2012 are:

1. Red carpet
2. DIY health
3. Dealer-chic
4. Eco-cycology
5. Cash-less
6. Bottom of the urban pyramid
7. Idle sourcing
8. Flawsome
9. Screen culture
10. Recommerce
11. Emerging maturialism
12. Point & know

Clearly you'll have to read the article to understand what they all mean in more detail and they won't all be relevant to online marketers. However they can be adapted or used as a basis for some innovative campaigns.

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