Marketing for Ecommerce

This blog is about online marketing, focusing on ecommerce, optimisation and how to make money from a website.

Tuesday, 6 December 2011

Consumer trends for 2012

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Every year, Trendwatching.com releases its list of 12 crucial consumer trends for the forthcoming year. These are creative and innovati...
Tuesday, 29 November 2011

Ebuyer.com's Cyber Monday turns to into a Black Monday

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Today is known as  Cyber Monday , the first Monday after Thanksgiving, and a day in which e-tailors offer discounts and promotions to pers...
Sunday, 30 October 2011

Google's half-hearted attempt at selling eBooks

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After much fanfare and many delays, Google finally opened its eBookstore in the UK earlier this month. When it was announced way back in...
Tuesday, 13 September 2011

Will Google block websites that host copyrighted material?

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The FT is reporting that Google will being approached by the British Government and urged to block websites from its search results that ...
Sunday, 11 September 2011

Ikea announces the death of paper books

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I'm really going all out on these sensationalist headlines lately. This is actually in response to a TechCrunch article , which suggests...

Economist article on the digital revolution in publishing

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The Economist has published a short but balanced article on how digital editions are affecting the publishing industry. Whereas many thought...
Wednesday, 20 July 2011

Has Google search peaked?

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The launch of Google+ has been reported as another attempt to grab a share of the social market and create another platform for its AdWords...
Monday, 6 June 2011

McDonald's interactive billboard campaign

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McDonald's isn't the first name on my lips when I think about innovative digital campaigns. However their creative ad agency DDB has...
Tuesday, 31 May 2011

Treating customers like they're your girlfriend (or boyfriend)

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Closing the stable door after the horse has bolted is not a phrase you want associated with your marketing strategy but it came to mind toda...
Sunday, 22 May 2011

5 reasons why Amazon's Kindle books outsell print by 2 to 1

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Amazon  released further stats this week to underline the success of its Kindle adoption with the headline news that its .co.uk site is  out...
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